Privacy Policy

In the following, you will find the Privacy Statement for the website The controlling entity for data processing through the website designated is:

1488 West Pleasant View Drive
Pleasant Grove
UT 84062

Authorized Managing Director: J. Benjamin Tyler

Establishment in the EU:

ASEA SERVICES EUROPE GmbH [GmbH – Private limited company under German law] Lyonel-Feiniger-Straße 28
80807 München [Munich] Deutschland [Germany]

Phone: 49 800 7236606
Fax: 001 801 618 3955

You can contact our Data Protection Officer at the following contact data:

SBS Data Protect GmbH
Thilo Noack
Hans-Henny-Jahnn Weg 49
22085 Hamburg

For the assertion of rights within the framework of data protection issues or for questions regarding usage, collection or processing of your personal data, please contact:

Safety and Protection of your Personal Data

We regard it as our overriding task to maintain the personal data submitted by you in confidentiality and to protect them from unauthorized access. Therefore, we work with extreme care and use the latest security standards for ensuring maximum protection of your personal data.

We have taken technical and organizational measures to ensure that all data protection regulations are observed both by ourselves and our external service providers.

Information on the Collection of Personal Data

In the following, we inform you on the collection of personal data when visiting our website. Personal data are, e.g., name, address, email-address, and user behavior.

Collection of Personal Data when Visiting our Website

In case of usage of our website for information purposes, only, meaning if you do not register or otherwise provide us with information, we shall only collect the data transmitted by your server to our browser. If you want to view our website, we shall collect the following data that are technically necessary for us for displaying our website to you and for ensuring stability and security:

  • sender IP address
    • requested resource (URL, file download)
    • HTTP method
    • HTTP User Agent header

However, this data is stored separately from other information, so we are unable to allocate this data to a particular person. After an anonymous assessment for statistical purposes, this data will be deleted after 7 days.

The legal basis for this data processing is Article 6 (1) page 1 lit. f GDPR [General Data Protection Regulation], namely to optimize our offers.

Use of Cookies

In addition to the aforementioned data, cookies will be stored on your computer during your usage of our website. Cookies are small text files stored on your computer and that are allocated to the browser used by you and by which the authority placing the cookie will receive certain information. Cookies cannot be used to run programs or to transmit viruses to your computer. They serve to make the Internet offering more user-friendly and effective.

ASEA uses so-called “session-cookies” for being able to assign requests and requirements of the interested party. Based on these session cookies, ASEA will be able to measure the frequency of page impressions and the general navigation. Our session cookies are characterized by the fact that they are automatically deleted after 60 minutes after their placement from the fixed disk, again. The cookie’s name and the session ID generated by the accessed website will be stored in the session cookie. The session cookie does not have any impact on your privacy. It does not read or store any of your data, but only technical data generated by the system on its own. Of course,
you can always refuse cookies, provided that your browser allows for it. Please note that certain functions of this website such as the ordering process may not be used or only used to a limited extent if your browser is set to not accept session cookies (of our website).

The legal basis for this data processing is Article 6 (1) page 1 lit. f GDPR [General Data Protection Regulation], namely to optimize our offers.

Distribution Partner Request

If you want to submit a request concerning activity as distribution partner through our website, you have to provide us with your personal data for contract conclusion purposes, that we would need for processing your request. The requested information is mandatory within the context of processing the contract initiation. We shall process the data provided by you for handling your request. The legal basis for this is Article 6 (1) page 1 lit. b GDPR [General Data Protection Regulation].

Provided that after your request a Distribution Partner Contract should be concluded, you will receive a separate Privacy Statement within the framework of the Distribution Partner Contract informing you about the processing of your data as a Distribution Partner.

Provided that after your request a Distribution Partner Contract will not be concluded, the personal data of your request will be deleted within 10 days following the notification of the absence of the Contract.

For the prevention of unauthorized third-party access to your personal data, in particular financial data, the query procedure is encrypted using TLS technology.

The legal basis for this is Article 6 (1) page 1 lit. b GDPR [General Data Protection Regulation].

How to Contact

When contacting us via email or our contact form, we will store your communicated data (your email-address, possibly your name and your phone number) to answer your questions. We will delete the data generated in this context, if the storage of the data is no longer needed, e.g. your request was answered. Otherwise, the processing will be restricted in case of statutory storage obligations.

The legal basis for this processing is Article 6 (1) page 1 lit. b GDPR [General Data Protection Regulation].


Provided you have given your consent, you can subscribe to our newsletter informing about topics relating to products and services of the ASEA company from the areas of health, foodstuffs or food supplements.

For subscribing to our newsletter, we use the so-called double opt-in procedure. Meaning after your registration we will send you an email to the email-address provided asking you to confirm your wish to receive our newsletter. If you do not confirm your registration within 24 hours, your information will be blocked and automatically deleted after one month. Moreover, we will store each of your used IP addresses and dates of registration and confirmation.
The aim of the procedure is to proof your registration and to clarify a misuse of your personal data, if necessary.

Mandatory for your receipt of our newsletter is just your email address. The disclosure of further data separately marked is voluntary and will be used to address you in person. We will store your email-address for sending the newsletter after your confirmation. We store and process your data as long as you do not revoke your consent.

You can cancel your consent concerning sending the newsletter at any time and unsubscribe from the newsletter. You can withdraw by clicking on the link provided in each newsletter email, by using this form of the website, by sending an email to or by sending a message to the contact data provided in the imprint.

The legal basis for this data processing is Article 6 (1) page 1 lit. a GDPR [General Data Protection Regulation].

Participation in the Donation Program

ASEA makes it possible for you to participate in the donation program
(You will be directly forwarded to the pages of, here.) ASEA itself does not process data through this our own websites.

Use of External Tools on our Website

We have integrated diverse tools of different companies into our website enabling us to evaluate your user behavior or to establish links to other websites. For this purpose, we have concluded separate contracts on order processing aiming at ensuring the protection of your personal data with the companies named below.

We cooperate with the following service providers:

Use of Google Analytics
This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymization is enabled on this website, your IP address will first be truncated by Google within the Member States of the European Union or within other Contracting States to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and truncated there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and internet usage for the website operator.

The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. We shall store the data acquired through the tool Google Analytics for a period of 14 months. After the expiration of this term, the data will be deleted.

You can prevent cookies from being stored by selecting the appropriate settings in your browser software; however, we wish to point out that by doing so, you may not be able to enjoy the full functionality of this website. You can also prevent the data generated by cookies concerning your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link:

This website uses Google Analytics with the extension “anonymizeIp”. As a result, IP addresses are further processed in truncated form, hence direct reference to a person can be ruled out. If the data collected about you is personally identifiable, it will be excluded immediately and the personal data promptly deleted.

We use Google Analytics to analyze and regularly improve the use of our website. Based on the statistics gained this way, we can improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield,

Third party information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: 353 (1) 436 1001. User conditions:, overview on data protection:, and the Data Protection Policy:

This website also uses Google Analytics for an analysis of visitor flows across all devices carried out via a user ID. You can disable the device cross-analysis of your use in your customer account under “My Data”, “Personal Data”.

The legal basis for the use of Google Analytics is Article 6 (1) page 1 lit. f GDPR [General Data Protection Regulation].

Use of Facebook Pixel, Custom Audiences and Facebook Conversion
For the analysis and optimization of our offer and the realization of needs-based promotional activities, we
use what is known as „Facebook Pixel“ of the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA or in case you are domiciled in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).

We have concluded an Agreement Regarding the Joint Responsibility During Personal Data Collection and Processing with Facebook in the sense of Article 26 GDPR [General Data Protection Regulation]. For more information, click on the link referring to the Joint Processing of Personal Data.

Facebook has submitted to the Privacy Shield Agreement:

On one hand, Facebook Pixel enables Facebook to show our advertisings to visitors of our online offering and thus identify them as target group for displaying advertisings (so-called “Facebook Ads”). Accordingly, we use Facebook Pixel for displaying the switched Facebook-Ads only to users that have shown interest in our online offering or that have certain characteristics (e.g., interest in certain topics or products determined by way of visited websites) and which we will transfer to Facebook (so-called “Custom Audiences”). By means of Facebook Pixel, we would like to also ensure that our Facebook-Ads correspond to the user’s potential interest and are not of molesting effect. With the help of Facebook Pixel, we can furthermore understand the effectiveness of

Facebook advertisements for statistical and market research purposes by way of checking whether a user was forwarded to our website after having clicked on the Facebook advertisement (so-called “conversion”).

The processing of data by Facebook takes place within the scope of Facebook’s Directive for the Use of Data. Accordingly, general instructions on the depiction of Facebook Ads can be obtained from Facebook’s Directive for the Use of Data:

You will find special information and details regarding Facebook-Pixel and its functioning in the Facebook Help Section:

You may oppose the aforementioned collection and usage of your data for depiction of Facebook Ads by Facebook Pixel. Settings as to the kinds of advertisements displayed to you by Facebook can be downloaded from the following website provided by Facebook. You may follow the setting instructions for usage-based advertising given there: The settings are made platform-independently, meaning they will be applied to all devices such as desktop computers or mobile equipment.

You may refuse the use of cookies that serve audience measurement and advertising purposes by visiting the deactivation site of the Network Advertising Initiative (, by visiting the US-website ( or the European website (

This data processing takes places on the basis of Article 6 (1) page 1 lit. f GDPR [General Data Protection Regulation] for purposes of optimization our offer.

Use of Social Media Plug-Ins
We use the social media plug-in of the YouTube company. In doing so, we use what is called the two-click solution. This means that if you visit our site, initially no personal data will be passed on to the providers of these plug-ins. You can recognize the provider of the plug-in by the marking on the box above its initial letter or by the logo. We offer you the possibility to directly communicate with the provider of the plug-in via the button. Only if you click on the marked field and thereby activate it will the plug-in provider receive the information that you accessed the corresponding website of our online offer. By activating the plug-in, your personal data is transmitted to the respective plug-in provider and stored there (for US providers in the USA). Since the plug-in provider collects data particularly via cookies, we recommend that you delete all cookies before clicking on the greyed-out box using your browser’s security settings.

We have no influence on the data collected and data processing operations, nor are we aware of the full extent of data collection, the purposes of processing, or the storage periods. We also have no information on the deletion of the data collected by the plug-in provider.

The plug-in provider stores the data collected about you in form of user profiles and uses these for purposes of advertising, market research and/or demand-oriented design of its website. Such evaluation is especially made (also for users who are not logged in) to display customized advertising and to inform other users of the social network about your activities on our website. You have a right to object to the creation of these user profiles. You must contact the respective plug-in provider to exercise this right. Through the plug-ins we offer you the possibility to interact with social networks and other users so that we can improve our offer and make it more interesting for you as a user.

The data is passed on regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in with the plug-in provider, your data collected with us will be directly assigned to your existing account with the plug-in provider. When you operate the activated button and link the page, for example, the plug-in provider will also store this information in your user account and publicly communicate this to your contacts. We recommend that you regularly log out after using a social network, especially before activating the button, as this way you can avoid being assigned to your profile with the plug-in provider.

For more information on the purpose and extent of the data collection and its processing by the plug-in provider, please refer to the Privacy Statements of these providers provided below. Here, you will also find further information on your respective rights and settings options for protecting your privacy.

Legal basis for the use of plug-ins is Article 6 (1) page 1 lit. f GDPR [General Data Protection Regulation], namely the optimization of our offers.

Your Rights as Affected Person

You have the right to:
• information regarding the processing of your data
• rectification or erasure of your data
• restriction of processing
• data portability
• revoke your given consent with effect for the future
• complaint with a data protection supervisor body

A list of all supervisory bodies can be found, here:

With this information we hope to have continued to assist you in exercising your rights. If you need further information on data protection regulations, we are at your disposal.